Central Florida Client: Lillianis Cruz
Originally from Puerto Rico, Lillianis Cruz is the Founder and Executive Director of Hope Counseling of Central FL, LLC in Orlando since 2016. Although she always felt happy and accomplished with her career as an entrepreneur, Lillianis was hoping to find for an extra boost to be able to push her business to the next level.
In August 2021 she reached out to our organization for guidance and resources to advance her business. Prospera provided her individual consulting and business advancement services to improve her bookkeeping practices with QuickBooks®, and a marketing and sales plan to better promote her business, find more clients, and increase profits. Today, Lillianis has seen a significant increase in her revenue and is frequently receiving numerous new clients. Additionally, at the beginning of this year, she was able to grow her team by hiring another therapist.
Hope Counseling of Central FL found an opportunity amidst the COVID-19 pandemic
Although Covid-19 has been detrimental to many businesses, it has had quite the opposite effect on Hope Counseling of Central FL. As mental health became a hot topic during the lockdown, more people sought out therapy and mental health services. By adopting telehealth as a new medium to deliver her services, Lillianis was able to quickly pivot her business, overcome the challenges of the pandemic restrictions, and improve her capacity to serve more clients as her counseling services continued to become more popular.
As an experienced professional in her field, Lillianis is confident to share this piece of mental health advice with everyone – “go for it and, if you do not know how, seek help from those who do.” Also, she recommends individuals not let the external voices of society dictate their capabilities. And finally, Lillianis emphasizes the importance and benefits of a good work-life balance stating that work should be centered around life, rather than the other way around.
At Prospera, we are very proud of this Lillianis accomplishments and look forward to continuing working together to help her meet her goals and continue growing her business. To learn more about this woman-owned and operated counseling practice, visit her website hopecounselingfl.com