North Carolina client: Blanca Alicia Gonzalez
Originally from Mexico, Blanca Gonzalez is the owner of International Truck of Tacos, LLC, a Mexican street-food truck serving several locations within Mecklenburg and Union Counties and a commissary kitchen based in Matthews since December 2018. The idea of her business began after Blanca started giving out free food around her area to help people in need. Eventually, people offered her money to cover the ingredients and expenses, igniting the entrepreneurial spirit in Blanca. The more thought she put into it, the more she was able to develop a business plan around her desire to raise awareness and appreciation to the richness of Hispanic culture through her dishes. Made always from scratch and with her secret ingredient-love.
In early 2019, Blanca sought Prospera’s guidance to grow her business and increase her clientele. Since then, Prospera has helped Blanca organize her business finances and administrative practices, establish a detailed strategy to target and grow a client niche, and guided her to enhance her business management skills. Moreover, the organization connected Blanca with a certified professional accountant (CPA), helping her build a network of professional assistance for International Truck of Tacos, improving the business’ bookkeeping practices and enhancing operations. With Prospera’s support, Blanca has seen exponential growth in her business and has significantly advanced her entrepreneurial skills.
International Truck of Tacos celebrates diversity and inclusion.
Currently, International Truck of Tacos employs a small team of minority women from different backgrounds. As the business continues to grow, Blanca hopes to be able to continue to foster diversity and inclusion in her staff. In the future, Blanca hopes to establish a taco drive thru in a storefront location and establish a second food truck to increase her business capacity. Her advice to other Hispanic entrepreneurs is to have a set mindset and purpose for providing products or services that benefit or positively impact their community. As a result, profit will be a great outcome, but not the main focus of their business. Lastly, Blanca emphasizes the importance of being brave amongst the possibility of making mistakes and asking for help when in need of assistance, especially from trusted organizations, such as Prospera, family, and friends.
To find out more about this women-owned business and find International Truck of Tacos’ location itinerary, visit its website internationaltruckoftacos.com
