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Adriana Martinez moved from Venezuela a few years ago and purchased “Honka Auto Repair,” a business established in 1986. They specialize in comprehensive auto repair services—practically anything you could need for domestic and imported cars and trucks. Their services include inspections and emissions, alignment, brakes, engine and transmission, as well as undercar services, heating and cooling, electrical and electronic, towing, quick lube and batteries. For the first couple of years, Adriana was able to enhance the operation and generate enough business to break even.
In June 2017, Adriana attended a Clearwater Business SPARK event at the downtown library, where she visited the Prospera booth. She was so excited to find support for new entrepreneurs after a couple of years of owning the business. Adriana says today, “Encontré todo el apoyo del mundo en Prospera” (I found never-ending support at Prospera). She scheduled an appointment, during which she requested support and marketing assistance to grow the business.
The Prospera team in the West Coast was able to provide Adriana with ongoing individual consulting, helping her analyze options and alternative strategies. She participated in several Prospera business seminars and learned marketing tips and strategies to increase sales. Finally, Prospera awarded Adriana grants for an accounting assessment, QuickBooks training customized consulting, and to refresh her brand.
“I’ve already seen results, especially thanks to the help with my digital marketing,” says Adriana. “They unified my new logo with my webpage and Facebook page, helping me to update and better manage them to promote the business. Last year I saw 20 percent growth in sales, closing the year much better than the first two.”
To learn more about Adriana’s business, call 727-446-0596. You can visit Honka Auto Repair at 1266 Court Street in Clearwater or online at www.honkaautorepairs.com.
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