North Carolina Client Spotlight – Sussa Goins
Sussa Goins is a chef with international culinary arts experience and a passion for catering weddings and other events. In 2018, this passion led Sussa to reach out to Prospera for assistance to establish her first business, The Traveling Bistro. The business was successful at first, but soon thereafter COVID-19 hit and catering events became very difficult.
After some research, Sussa realized that there was a need in the market for gluten-free baked goods that did not sacrifice texture and taste. This is how she came up with the innovative concept for Eleven Eleven Wellness Bakery. In a short time, Sussa was able to reinvent her bakery’s model and form partnerships to offer her baked goods online to brick-and-mortar stores.
Why the name Eleven Eleven for a wellness bakery?
According to Sussa, the number 11 encourages people to create new beginnings, make new opportunities, and work on new projects with a strong and positive attitude. She also says that when people must go on a gluten free diet, it is a new beginning for them, and she wants to be their ally on their journey. Lastly, Sussa identifies this venture as a new beginning for her and a dream come true.
In late 2020, Sussa returned to Prospera looking for guidance to fine-tune the operations of her new wellness bakery and evaluate her options to access capital. Since then, Sussa has worked closely with her Prospera business consultant to learn about business legal structures, additional professional services, and best management practices. This knowledge has allowed her to delegate and outsource elements of her business so that she can focus on being a chef. Prospera awarded her with QuickBooks® training to help with her bookkeeping practices and improve her accounting processes. Moreover, with Prospera’s assistance, Sussa has successfully gained access to capital for Eleven Eleven through the approval of several business loans.
Looking ahead, Sussa hopes to continue expanding her gluten-free product line and growing the number of staff members in her wellness bakery. Find out more about Eleven Eleven at 11elevenbakery.com