North Carolina Client: Giniva Perez
From Passion to Purpose
Originally from Colombia, Giniva Perez has built her entrepreneurial journey around a lifelong passion for the beauty industry. With more than ten years of experience as an esthetician, she previously owned and operated her own salon in Colombia, where she not only provided services but also trained aspiring professionals in the field. When she moved to the United States, she was determined to continue pursuing what she loved most. In March 2024, she established Makeup Giniva in Charlotte, North Carolina, offering specialized services in makeup, lashes, brows, skincare, and micropigmentation, while also working as a licensed esthetician educator.
Adapting to a New Market with Strategic Support
Giniva’s transition to building a business in the United States came with new challenges. Adjusting to a different language, understanding regulations, and navigating how to operate a business in a new environment required both resilience and guidance. She was introduced to Prospera through another client and sought support to help bring clarity to her ideas and structure her business effectively. At the time, she needed direction on how to define her services, organize her operations, and develop a clear path forward.
Through Prospera’s personalized business consulting services, Giniva refined her business model. She also strengthened her marketing approach by improving her social media presence and learned how to better organize her accounting practices. Beyond technical support, Prospera provided her with guidance on how to navigate the legal and operational requirements of running a business in the United States, helping her build confidence as she adapted to a new professional environment.
Expanding Her Vision
Looking ahead, Giniva is focused on scaling her business and increasing her impact within the beauty industry. Her goals include opening additional locations across the Charlotte area and developing an academy dedicated to esthetician training. Through these efforts, she aims to create opportunities for others who share her passion and are seeking to build careers in the beauty field.
Reflecting on Her Journey and Growth
Giniva Perez credits much of her progress to the guidance and support she received along the way.
“Prospera was the light that guided my path both personally and professionally,” she shares, emphasizing the role that the organization has played in her business journey.
She also highlights an important lesson for other entrepreneurs.“Starting a business doesn’t grow from perfect ideas; it grows from consistent decisions and actions every day.” Her experience reflects the importance of persistence, continuous learning, and the willingness to seek guidance when building a business.
Giniva Perez continues strengthening Makeup Giniva with a clearer business structure and a defined vision for growth in the beauty industry. Her experience demonstrates how passion, combined with guidance and consistency, can support long-term business development. As she continues expanding her presence in Charlotte, North Carolina, Giniva remains focused on creating new opportunities for others in the field.