North Carolina Client: Lucero Marti
Lucero Marti, a first-generation American with Mexican heritage, founded Words Matter Language Service, LLC, in Burlington, North Carolina. Her personal struggle with hearing loss and the lack of support in previous jobs drove her to develop a business that not only provides services but also educates clients on the critical importance of accurate interpretation. Established in October 2023, Words Matter specializes in cultural and linguistic services, focusing on translation, interpretation, and cultural competence training, including proprietary programs designed to support diverse communities both in the U.S. and abroad.
Seeking guidance before successfully launching her business, Lucero sought Prospera’s guidance and assistance in 2023. Since then, Prospera has helped her refine her vision and discover a niche in her business’ industry. Moreover, the organization awarded Lucero with business advancement services to develop her corporate brand and perform a legal assessment on her business. With Prospera’s support, she has not only solidified her brand and discovered new growth opportunities, but also strengthened her entrepreneurial knowledge and skills to successfully and sustainably manage her business.
Today, Words Matter stands as a beacon of integrity, social responsibility, and professionalism in the linguistic industry. Lucero’s journey from overcoming personal challenges to creating a thriving business is a testament to her resilience and dedication. Hence, her advice to fellow Hispanic entrepreneurs reflects her own experience: “Believe in your vision and recognize your worth.” Lucero’s story is a powerful reminder that challenges can be transformed into opportunities, and with the right support, every vision can become a reality.
Find out more about Lucero’s unique business on her website: wordsmatterlanguageservice.com
