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Client Spotlight: Niclog Enterprises Corporation DBA So Fresh

    Home home Client Spotlight: Niclog Enterprises Corporation DBA So Fresh
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    So Fresh Family

    Client Spotlight: Niclog Enterprises Corporation DBA So Fresh

    By Joanna Silvestri | home, West Coast of Florida | Comments are Closed | 16 February, 2022 | 0

    West Coast of Florida clients: Joseph Abraham, Lely Abraham, Sonia Talarico, and Roberto Gatti

    Joseph Abraham and his wife Lely Abraham are the owners of a So Fresh franchise, along with his mother Sonia Talarico and her husband Roberto Gatti. Located in Palm Harbor on the West Coast of Florida, their family-owned and operated business offers casual cuisine, juices, and smoothies.

    Initially, the Venezuelan family attempted to obtain a loan through a private banking institution; however, they were not well prepared and didn’t get the funding approval they needed to start their business. In October 2020, with a strong sense of urgency to learn how to access capital and do business in the United States, the couples reached out to Prospera for guidance and support. Since then, Prospera provided them with personalized business consulting and handholding throughout the business loan application process. Moreover, Prospera awarded the family with business advancement services for a legal assessment to assist them with the registration of their business, and a business plan to strengthen their business foundation and optimize their operations.

    After finding a convenient location for their So Fresh franchise and preparing better to start their entrepreneurial journeys, the couples were able to secure a substantial loan from the Small Business Administration. With the new funding, they were able to begin operations, hire staff, and start serving clients successfully in January 2022.

    Family business, So Fresh

    Joanna Silvestri

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