North Carolina Client: Maritza Batalla
Originally from Ecuador, small business owner Maritza Batalla and her family focus on creating a positive workplace environment. Maritza’s daughter and son—Katheryn and Cristian Hermida, had previously experienced working in a toxic, poorly managed business. Hence as they planned to become small business owners themselves, they used the valuable lessons learned from that experience to envision an ideal workplace culture and a teamwork-focused environment. In 2017, they made these plans a reality as they started John Emily Alterations, LLC, a family-owned and operated business specializing in bridal services such as dress alterations and care, and offering an array of wedding accessories.
Martiza’s brother, Juan Emilio, was an outstanding artist and they decided to name the business “John Emily” to honor his art legacy and creativity. Over the years, the family has become the preferred studio for brides, wedding dress retailers, and wedding planners. In fact, John Emily dresses are sold now by over 20 stores from Florida to Virginia.
Earlier this year, driven by her outstanding entrepreneurial ambition, earlier this year, Maritza decided to take the business to the next level. After researching on the internet, she came across Prospera and decided to reach out to our organization for guidance and support. Since then, Maritza has been working closely with Prospera to advance their business. Prospera helped John Emily Alterations improve the retail aspect of the business, optimize its business operations, and develop its sustainability for the future. More recently, Prospera awarded Maritza with a sales and marketing plan to increase the business reach and revenues and an optimized business plan to gain access to capital. Prospera continues to help the family understand the business worth, explore financial opportunities, and develop their entrepreneurial skills and mindset to continue to succeed in their industry.
Today, the family works together as an outstanding team. Maritza is the workshop manager and head of the labor department. Katheryn is the client services manager, overseeing the administrative, branding, and marketing aspects of the business. And Cristian is the operations manager; he runs the business’s operational processes and procedures in general. Besides, they all complement and support each other’s duties, manage fitting consultations, and execute alterations on their own. In the near future, the family hopes to become free of debt, mentor other entrepreneurial families, and further develop their retail line.
To learn more about this family-owned and operated business, visit their website www.johnemilyalterations.com
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