Georgia Client: Leonardo Ortiz
From Executive Chef to Entrepreneur
Leonardo Ortiz spent more than 25 years building a successful career as an Executive Chef, refining his culinary expertise while leading professional kitchens and creating exceptional dining experiences. Guided by his passion for fresh, farm-to-table cuisine and personalized service, he launched In-Home Eats, LLC in February 2025, offering premium meal preparation and catering throughout the Metro Atlanta area. His objective is to bring restaurant-quality culinary experiences into his clients’ homes through meal preparation and catering services tailored to their individual tastes, lifestyles, and nutritional goals.
Laying the Foundation for Independent Success
As Leonardo prepared to launch his business, he understood that culinary talent alone would not guarantee long-term success. In October 2024, while searching online for strategic business guidance, he connected with Prospera, seeking help on how to navigate the many decisions involved in becoming an independent entrepreneur and determining whether to purchase a franchise or build his own brand. He also sought guidance to strengthen his financial management, establish legal protections, and build a professional brand while positioning his business within Atlanta’s competitive culinary market.
Building a Premium Culinary Brand
Today, In-Home Eats, LLC continues to grow as a premium personal chef and catering company serving clients throughout Metro Atlanta. Through Prospera’s personalized business consulting and advancement services, Leonardo developed a professional brand identity, strengthened his financial management by transitioning from Excel to QuickBooks®, and established legal agreements to better protect his business. He also connected with industry resources and local networking opportunities that continue to support the growth of his company. The planning process gave Leonardo the confidence to move forward independently, reinforcing that building his own brand was the right path for his long-term vision.
Looking Toward the Future
Leonardo plans to continue expanding both his catering and premium meal preparation services while building a loyal base of recurring clients throughout Metro Atlanta. He also hopes to grow his team, secure access to a commercial kitchen capable of supporting larger events, and continue strengthening the business as demand increases. By continuing to invest in his brand, his infrastructure, and his client relationships, Leonardo is positioning In-Home Eats, LLC for long-term, sustainable growth.
After spending more than two decades leading professional kitchens, Leonardo is now building something entirely his own. Every new client, catered event, and personalized meal reflects the vision that inspired him to pursue entrepreneurship on his own terms. His story demonstrates that years of experience, combined with thoughtful planning and the confidence to forge an independent path, can become the foundation for a business that is both deeply personal and built to last.
To learn more about his services, visit: www.in-homeeats.com
