Central Florida Clients: Luis Vargas & Mishelle Pena
Originally from Puerto Rico, husband and wife Luis Vargas and Mishelle Pena are the proud owners of Hispanic Insurance Specialists, a renowned insurance agency located in Sanford, FL. Their comprehensive range of insurance services encompasses life, health, supplemental, and final expenses coverage. With a steadfast commitment to delivering outstanding customer service in both English and Spanish, along with their transparent approach, they have garnered a loyal and satisfied client base.
In February 2023, Luis approached Prospera seeking assistance to diversify their client portfolio. Recognizing their dedication and potential, Prospera awarded them business advancement services for a marketing and sales plan, and for QuickBooks® training and set-up. The marketing and sales plan proved to be a transformative tool for Luis and Mishelle. It pushed them beyond their comfort zone by introducing them to platforms such as TikTok, which unlocked a whole new realm of potential clients. Moreover, it provided invaluable insights into their market position at the local and regional levels. Empowered by Prospera’s guidance and support, they now feel more confident and equipped to effectively compete within their industry.
As a Hispanic entrepreneur, Mishelle emphasizes the importance of standing out in a crowded marketplace for small businesses. She advises fellow entrepreneurs to define their unique value proposition, identify what sets them apart from competitors, conduct thorough market research, and possess a comprehensive understanding of their product. She firmly believes that these strategic steps are instrumental in achieving success.
Luis and Mishelle’s dedication to excellence and unwavering commitment to their clients have propelled them toward a path of triumph. While their current office is housed within the Seminole Towne Center Mall, they eagerly anticipate the opening of their new location in Lake Mary. With an eye on the future, they aspire to expand their business further, extending their reach to North Florida and continually multiplying and diversifying their clientele.
Learn more about Luis and Mishelle’s family-owned and operated business on their website: hispanicinsurancespecialists.com