West Coast Client: Alvaro Castillo
During the COVID-19 crisis, small business owners are trying to adapt to the situation, approaching and expanding their business in new ways, and incorporating different methods to serve customers. In fact, for some industries this crisis has become a chance to boost their sales. Alvaro Castillo of Castle Insurance & Financial has found this to be true. “Although we are now working remotely, we expect to see an increase in client calls as well as sales, especially for health and life insurance packages. Everyone needs insurance,” said Castillo.
In the past, Prospera awarded Castillo with grants for brand development, an accounting assessment, and a marketing plan to grow his business. He continues further developing his business and making adjustments to better serve new and existing clients during this crisis. “We are keeping in touch with our clients via e-mail regularly. We are also offering a grace period for our payment plans. Clients can change their plans at zero cost. At this time, everyone is looking for information, especially online where we have seen a dramatic increase in activity, so we are using positive marketing strategies on social media to help spread the word.”
When asked what advice he would give to other businesses affected by this pandemic, Castillo stated, “Everything is temporary, just like in the 2008 crisis. Have hope! A good business won’t crash forever. Take this time to learn to adapt. Can you figure out ways to automate tasks so you can work remotely? How can you survive and adapt or better develop your business for the future we expect to see after the crisis?”
This type of optimism and adaptability demonstrated by Castillo will strengthen a business in the long run by helping to incorporate new technologies and show the versatility of the entrepreneurial spirit.
If your business has been impacted by the COVID-19 outbreak, please contact your local Prospera office to speak with one of our consultants to see how you can find relief.