Georgia Client: Karen Naranjo
A Dream Molded in Wax
From her early years in Colombia to earning a degree in Computer Engineering from Universidad Politécnica de Valencia, Spain, Karen Naranjo has always embraced an entrepreneurial mindset. Her passion for handcrafted candles and her dream of becoming a business owner in the United States led her to establish EOS Candles, LLC in Pendergrass, Georgia, in February 2024. Specializing in artisanal candles made from soy and coconut wax, EOS Candles is built on a foundation of quality, sustainability, and craftsmanship.
Strengthening Her Business with Prospera’s Support
Karen was introduced to Prospera in August 2024 through the Latin American Association’s Avanzando Juntas program, where she sought guidance to refine her branding and strengthen her financial management. Through Prospera’s support, she gained valuable insights into brand positioning and bookkeeping strategies, establishing a stronger foundation for her business growth.
Impact and Future Aspirations
Since working closely with Prospera, EOS Candles has made significant strides. Karen has developed a structured action plan that has enhanced her financial management and sales approach. Looking ahead to 2025, she aims to expand her customer base and grow her business strategically.
“Our main goal is to take EOS Candles to the next level through strategic marketing and brand positioning,” Karen shares. “We want to enhance and diversify our products to better serve our customers, improving their experience at every stage—from purchase to delivery.”
Lighting the Way for Women Entrepreneurs
As a woman-owned business, Karen is not only building a brand but also paving the way for empowerment and sustainability in the artisanal candle industry. With Prospera’s ongoing support, she is reinforcing her business foundation and positioning EOS Candles for long-term success.
To learn more about EOS Candles, LLC, follow them on Instagram: @eoscandleshd.
