Georgia Client: Rafael Zurita
Rafael Zurita, originally from Venezuela is the owner of RENOPROS, LLC. which offers construction and remodeling services including painting, drywall, home renovations, and repairs. In mid-2023, Rafael sought Prospera’s guidance and support to get the business going. With the organization’s assistance, Rafael realized the importance of developing a comprehensive business plan, engaging in effective marketing, optimizing his administrative practices, and more.
Moreover, Rafael’s strategic implementation of Prospera’s recommendations has not only propelled the business but also solidified its presence in the construction and remodeling field. While in 2023, the business achieved a substantial increase in sales, it already kickstarted 2024 securing a large project and an HOA maintenance contract, which has enabled RENOPROS’ capicity to subcontract and continue to grow.
When asked about advice for other Hispanic entrepreneurs, Rafael recommends taking as much advantage as possible of the resources from non-profit organizations that can help improve performance as an entrepreneur. He also advises establishing a vision and small goals to achieve them, and to try building stronger relationships with other entrepreneurs to have broader support. Overall, Rafael tells other Hispanic entrepreneurs to believe in themselves and never give up, success is the reward for hard work.
Rafael continues working closely with Prospera learning how to access capital, developing an enhanced brand identity, reinforcing marketing strategies to increase the number of clients and projects, adopting effective bookkeeping tools, and following the organization’s guidance to keep scaling the business. With a projected exponential sales increase for 2024, RENOPROS stands as a testament to Prospera’s commitment to empowering entrepreneurs by providing personalized support that translates into tangible success for Hispanic small businesses.
