Georgia Client: Gustavo Anttury
Redefining Wellness Through Mobility and Innovation
Originally from Colombia, entrepreneur Gustavo Anttury brings more than two decades of experience in the health and wellness industry. With technical and professional degrees in eco-tourism business administration, therapeutic massage, and international business earned in Colombia, Spain, and the U.S., he combines deep knowledge with a holistic approach.
In 2023, Gustavo and his wife launched Medyest Group International, LLC, a mobile spa based in Atlanta. Medyest delivers wellness treatments such as deep relaxation therapy, aromatic pindas massage, and his proprietary Anttury Technique, a specialized method focused on chronic inflammation, functional recovery, and holistic wellness. Despite the innovation of his services, Gustavo faced challenges with branding. The name “Medyest” (short for Medicina y Estética) did not resonate with U.S. audiences, and the visual identity lacked connection with a broader client base.
Strengthening His Brand with Prospera’s Support
To address these challenges, Gustavo sought support from Prospera. Through personalized consulting services, he received branding guidance that allowed him to begin the process of redefining his business identity. He also explored access-to-capital opportunities and developed a strategic plan for growth.
With Prospera’s guidance and professional services, Gustavo is now rebranding his company to align with U.S. market expectations. This transformation is helping him project a sharper image, connect with a wider audience, and grow with confidence.
On the Path to Growth and Recognition
With this stronger foundation, Medyest has continued to grow steadily. Gustavo is actively exploring scalable business models with the potential for regional expansion. Looking ahead, he plans to establish a training academy and participate in national and international conferences to share his approach with industry peers. These goals reflect not only his ambition but also his commitment to elevating the wellness sector.
Reflecting on His Experience with Prospera
“Prospera has been key in redefining my brand within the local context, providing strategic guidance tailored to my goals,” Gustavo shares.
“Thanks to their support, I now envision new opportunities for funding, networking, and the structured expansion of my specialized mobile model and associated consulting services.”
With a clear vision and stronger foundation, Gustavo is prepared to expand access to wellness across Georgia and beyond.
