North Carolina Client: Yajaira Alvarado
Dedicated to growth, fueled by passion
For Salvadoran entrepreneur Yajaira Alvarado, business ownership is more than just a professional endeavor—it’s a reflection of her dedication to quality, growth, and meaningful service. In December 2021, she founded Yajairi’s Cleaning Services, LLC in Charlotte, North Carolina, offering janitorial, residential, window, and carpet cleaning services. The name of her business, a creative spin on her own, represents her commitment to standing out while staying true to her roots.
From the start, Yajaira set a clear goal: to achieve consistent growth and let her work speak for itself. However, as her business took shape, she encountered challenges in reaching new clients and increasing sales. Seeking guidance, she turned to Prospera for support.
Strengthening her business with Prospera
Yajaira first discovered Prospera through social media and quickly took advantage of its resources. Through personalized consulting and hands-on seminars, she gained valuable knowledge in marketing, accounting, and business structure. With Prospera’s support, she learned how to effectively promote her business and implement financial and operational strategies to streamline her processes.
“Thanks to Prospera’s guidance, I’ve discovered new opportunities for growth,” she shares. “Their support has helped me organize my business finances and identify the marketing strategies that truly work for me.”
Today, Yajairi’s Cleaning Services is thriving in the Charlotte community. With increased visibility through Prospera’s network and events, Yajaira is proud to lead a women-owned business known for its attention to detail and exceptional customer service.
Advice for fellow entrepreneurs
Her advice to other Hispanic entrepreneurs is to start by identifying what truly drives them. “When your business is rooted in something you love, the work feels easier, and the motivation never fades,” says Yajaira. With a growing reputation and a solid foundation, Yajaira is ready to expand her services and make her mark—one spotless space at a time.
